Kia is a South Korean automobile manufacturer focused on passenger vehicles, electric mobility, and connected automotive technologies. The company was established in 1944 and later became part of the Hyundai Motor Group, expanding its global presence across multiple automotive segments. It has strengthened its position in the electric vehicle industry through investments in battery technology, sustainable mobility, and advanced vehicle platforms. The brand is known for combining modern design, technology-focused interiors, and practical mobility solutions for global consumers. In India, Kia positions itself in the premium EV segment with a focus on performance, connected features, and fast-charging electric mobility solutions.