VIDA is the electric mobility brand of Hero MotoCorp, focused on electric two-wheelers and sustainable transportation solutions. The brand was introduced in 2022 as part of Hero MotoCorp’s expansion into the electric vehicle segment, building on the company’s long-standing expertise in mobility solutions. Its core business includes electric scooters, connected mobility technologies, and practical urban transportation designed for modern consumers. VIDA emphasizes smart mobility features, accessibility, and technology-driven commuting backed by Hero MotoCorp’s manufacturing scale and service network. The brand positions itself as a future-focused electric mobility company targeting urban riders seeking dependable and connected EV solutions.